• Counter-balance to the “job done” messaging used by EU decision makers on public CBCR; 

• Highlight the inadequacy of the EU directive on CBCR; 

• Call on national governments to introduce real public CBCR during the transposition of the EU Directive; and 

• Call on the EU to table further legislation for real public CBCR.

SOCIAL MEDIA TOOLKIT 

The social media toolkit includes:

• Background to the action
• Social media targets
• Template social media posts
• Multimedia assets to add to social media posts
• See also

UPDATED CBCR VIDEO & GIF 

The video and GIF files have been updated to compare the transparency that real public CBCR would introduce with the limited transparency introduced by the new EU directive if the rules were in force today (i.e. March 2022 - March 2023). The visuals must be updated annually because the EU directive obliges companies to report on their activities in EU Member States and jurisdictions that appear on the highly problematic EU tax havens blacklist in March of the relevant year, as well as those that have appeared on the EU tax havens greylist for two consecutive years in March of the relevant year. This complex arrangement means the jurisdictions within scope change annually, yet the rules would allow MNCs to continue to hide how much tax they're paying and where they pay it in more than 75% of countries worldwide.

The new video and GIF is available in a 16:9 landscape format and a 1:1 square format, so that it can be used across channels including Twitter, Facebook, Instagram, LinkedIn and email. As agreed by the CBCR working group, it does not contain any text so it can accompany social media posts in any language. 

EDITABLE TEMPLATE IMAGES

We have created editable template images, comparing complete transparency with the limited coverage of the new EU CBCR rules to demonstrate how inadequate the agreement is. The canva template allows you to change the text to your own language and download it. This is quite simple and should take less than five minutes. If you prefer, we are happy to create a version of the image in your language. Just email [email protected] with the text you would like added. You can find a landscape and portrait template suitable for Twitter posts, LinkedIn posts, email, Instagram stories and TikTok.

WHAT COUNTRIES WOULD BE COVERED BY THE EU PUBLIC CBCR RULES IF COMPANIES WERE REPORTING TODAY?

The EU directive obliges companies to report on their activities in EU Member States and jurisdictions that appear on the highly problematic EU tax havens blacklist on March of the relevant year, as well as those that have appeared on the EU tax havens greylist for two consecutive years in March of the relevant year. If the rules were in force between March 2022 and 2023, large multinational companies would only report on activities in 41 countries. This would exclude 79% of countries worldwide if companies were reporting today.

TIMELINE FOR TRANSPOSITION OF THE EU RULES

Please join us in posting to social media and tagging decision makers next week from Tuesday 19 - Friday 22 April! 

Warm wishes,

Olivia