Keep watching: The tax avoidance structures of ViacomCBS
ViacomCBS, a self-described “fundamental content company”, reaches about 700 million consumers in more than 180 countries around the world with its media content. About 24% of the company’s total revenue stems from content licensing outside the North American market. Through the shifting of IP licensing rights from country to country, ViacomCBS has been able to avoid paying billions of dollars in taxes in several countries.